The Goodie BagSM is about reward and I'm so excited about our first goodie because the rewards are multi-fold. Our first goodie will be a Gettington shopping bag as a free gift with purchase. But this is not any shopping bag, it is a FreeSet shopping bag. It is eco-friendly and Fair Trade certified.
However, what makes this bag special is that FreeSet is a program that changes the lives of women in India. These are women who now have a choice because of the bags that they make (and Gettington is about providing choices which is a great reinforcement of our brand). Here is a little snippet of the FreeSet organization philosophy.
Freeset exists specifically to provide freedom for women from the sex trade, women who were forced into prostitution by trafficking or poverty. These women didn't choose their profession — it was chosen for them.
Now, they're being offered a real choice. When they choose to work at Freeset, they can start new lives, regain dignity in their communities, and begin a journey towards healing and wholeness. Read more about FreeSet here (the FreeSet story).
At launch, we will be rewarding our customers by giving away a free Gettington FreeSet bag with their purchase (for a limited time). It is a wonderful bag made of jute and generously sized to handle everything from groceries to toting around odds and ends for the kids or office. By giving this bag to our customers it also allows us to be part of the FreeSet story - doing good not only for our customers but also women in need.
I hope that everyone feels as good about receiving the bag as I do about giving it!