This has been a terrible week for spam. And yes, I admit that I've been the culprit.
My Twitter account was hacked two days ago.
It all started innocently. I received a direct message from a friend (who by the way works at Google) with an electronic site link. Given that I'm now in retail e-commerce, I thought my friend wanted me to check out something cool that they are doing - so I clicked the link. Now, for two days I've been spamming all those who follow me with direct messages. I did change my account password so I'm hopeful that the spam will stop.
I've been pretty vocal about spam and the negative impact it has on social channels. Just check out my prediction about social media on ZDNET (before my account was hacked). So maybe it serves me right, that I get to live my prediction. This incidence just reinforces my belief that social media channels will be diminished by spammy behavior. I say spam behavior because even up-standing brand marketers can be unwittingly participating in spam by trying to get their message out into the social space without understanding that social media is about relationships not broadcasting.
Here's some simple suggestions:
1) Make your brand/product word of mouth worthy and you won't have to trick people into seeing your message
2) Engage in listening and conversing. Broadcasting is not a listening or conversation tool. It is talking to people, not with people
3) Be real and authentic. Trying to trick people into viewing your message is just wrong.
A final apology for all of you who received spam or even worse clicked on the link and now have been hacked as well. I just can't apologize enough (I'm afraid to see how many people un-followed me!)
However unless Twitter to get the spam significantly reduced, I am afraid that it will be their undoing.