Real Branding Digital Leadership Summit

I want to thank Mark Silva and the gang at Real Branding for inviting me to their Digital Leadership Summit.  I met a lot of great people and exchanged some wonderful ideas about the social media space.  As I sit at the airport, I continue to reflect on three questions that came up during the day.

1. How to give your brand internal permission to be social - I stress internal permission because your brand is already a social brand whether you embrace it or not.
2. How to measure social media - or more specifically why anything online must live to a higher standard of measurement
3. How to start/create corporate blogs (i.e. deal with legal hurdles and understand the organization pitfalls)

Each one of these topics are interesting to explore.  You can view the day's sessions at FaceReviews.  Thanks Rodney Rumford! Or you can check out the tweets from the day by searching on #RBDLS.  I will be thinking about these topics as I fly from Frisco to The Big Apple.  One thing for certain, there are a lot of smart people and big brands all engaging in social media.

Comments

[Easton Ellsworth]

These are great questions to explore, Paula. I'm especially fascinated by #3. It's amazing how few big companies have effective corporate blogs (many have lousy ones).

[PaulaDrum]

Easton:

I agree with you. Shel Israel did a great piece with GM's Bob Lutz. I've grabbed a lot of tidbits from his experience with the GM Fast Lane. While their corporate blog did not change their product, it did make the company seem more open to the press.

http://redcouch.typepad.com/weblog/2008/04/gntv-gms-bob-lu.html