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May 14, 2008


These are great questions to explore, Paula. I'm especially fascinated by #3. It's amazing how few big companies have effective corporate blogs (many have lousy ones).


I agree with you. Shel Israel did a great piece with GM's Bob Lutz. I've grabbed a lot of tidbits from his experience with the GM Fast Lane. While their corporate blog did not change their product, it did make the company seem more open to the press.

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