What can I say, it's been a busy time. The transition to Minneapolis is going well and I LOVE my new job. There is so much to do and so much to share. There will be a lot of new stuff coming over the next four weeks as we build to our beta! I'm would love all your help and advice as I launch a new online shopping brand.
I do have the logo design. I think it is fun and love the rich colors of the shopping bags. We will be using the shopping bags as brand icons. What are your thoughts? What would you love to see in an online shopping experience. (and yes, social is important for Gettington which is why I'm asking!)
Is Gettington primarily going to be a female sales channel? I ask because you were asking for feedback on the shopping bags and they say "female shopping" to me. That comes from a man who grew up with three sisters nad now has three daughters. I like the bags, but if you intend to attract male shoppers, you may want an alternative design.
Posted by: Dan Maloney | July 07, 2009 at 07:23 PM
Dan
Thanks for the feedback! Our target is families who are looking for ways to manage their budget. I know that is pretty broad. We may end up with more female shoppers, but don't want to alienate men. If the overall value proposition was good would you shop - or do the bright bags become too much of a barrier?
-Paula
Posted by: Paula Drum | July 08, 2009 at 12:04 AM
I put my head down for a while and the world changes! What's this about relocating to MN?! *LOVE* the logo btw! Any way we can help get some traction going for you when you're ready?
Posted by: Gerald Buckley | July 08, 2009 at 08:47 AM