A friend recently received this card from Summit when he purchased their product (thanks Kirstin!). What a great example of addressing an issue with the consumer in mind. There are a few things that stand out to me.
- Established a personal connection: Summit went through the expense to personally let their customers know that they were changing their bottle tops.
- Listened to customers: Although the solution did not match what customers were asking for (an easier twist off top), they acknowledged the feedback and explained why they chose a different path.
- Reinforced their brand positioning: The communication allowed their brand to shine through. The tone and statements such as "Please use an opener on our fine beers" reinforced their brand positioning.
- Sent from an authority: It was signed from the President and Founder demonstrating a customer focus from the top of the company down.
Kudos to you Summit for a great customer impression. Now if it would only get warmer so I can enjoy my summer Hefe Weizen with the new pry-off bottle top.
haha nice post .. Espero que los cheques vienen ofter y se hacen más grandes.
Le deseo todo lo mejor, este concierto para hacer dinero en línea que no son gratis, y todo el trabajo duro que leo por aquí está comenzando a dar frutos
Felicidades
Posted by: tienda camisetas | April 26, 2012 at 01:56 AM
Man ich liebe deine Artikel und es war so gut und ich bin gonna sie zu speichern. Eine Sache, zu sagen, die vertiefte Analyse Sie getan haben, ist stark remarkable.No geht man die Extra-Meile in diesen Tagen? Well Done. Nur noch ein Vorschlag canget Sie einen Übersetzer für Ihre Bewerbung weltweites Publikum.
Posted by: jordan pas cher | May 25, 2012 at 04:37 AM
Audio begann Spielen jedes Mal, wenn ich öffnete diese Web-Seite, so irritierend!
Es ist gut, die Homepage zu, war ich für so etwas suchen
Posted by: gorras new york | May 26, 2012 at 04:11 AM